PGP in Digital Marketing Strategy
& Planning

First PGP Program in India to Offer Extensive Digital Marketing
Program with 100% Guaranteed Placements or Fees Refund

Trained

20000+ Learners

Hiring

250+ Partners

Rated

4.8 / 5

Knowledge Partners

About Course

About the PGP Program

The Post Graduate Program in Digital Marketing Strategy and Planning are designed and developed by industry experts. Exclusively designed for young graduates, mid-career professionals and entrepreneurs who seek to accelerate their careers in the field of Digital Marketing. The learners can gain knowledge and experience in the digital marketing domain and develop an understanding of the structure within internet marketing businesses and their operations. Our 8 months extensive programs will help you gain in-depth knowledge of WordPress designing, Content Writing, Graphic Designing and Digital Marketing. Learners will be getting hands-on exposure through agency based live projects and case studies. One dedicated mentor will be assigned to every student throughout the sessions and help you in achieving your goals.

Program Highlights

  • Batch Start Date

    26th Oct, 2020

  • Learning Mode:

    Online / Classroom Training

  • Live Sessions

    750 Hours of Training

  • Level of Learning:

    Basics to Advanced

  • Timings:

    Mon - Fri 10: AM to 1 PM, 6 PM to 9 PM
    Sun 10: AM to 4 PM

Course Highlights

Modules Covered

150+ Modules Covered in PGP Program

Top Instructors

10+ Industry Experts from multiple domain

Paid Tools

50+ Digital Marketing paid and free are covered

Live Projects

35+ Live Projects and Paid Campaigns

Case Studies

15+ Top Industry Bases Case Studies

Certification

25+ PGP Certifications in one program

Weekly Assignments

Assignments on various domains & projects

University Affiliation

Certified PG Program Jain (Demmed to be University)

Lifetime Job Notifications

Get notifications through LMS on monthly basis

Career Support

Personality Development & Softskill Training

Dedicated Mentor

Dedicated mentor will be assigned to every learner.

24/7 LMS Access

Learners will get the best management system.

Why Learn Online

Top Instructors

Each trainer at Digital Academy 360 has 5+ years of industry experience.

Interactive & Practical

Focus on hands-on, problem-based tasks that ensure practical learning.

Attend from Anywhere

Learn from anywhere with just a laptop & an internet device in one go.

Auto-class Recordings

Missing classes is not a possibility, & revising your lessons a lot easier.

One on One Doubt clearing

Interact with trainers online and schedule doubt clearing sessions

Lifetime Updates

Get Access to the revised content for a lifetime & continue to sharpen your skills.

Program Instructors

Yogesh
Yogesh Shashi

CEO & Founder: & : Digital Academy 360
(Strategy & Planning)

Yogesh
Sorav Jain

CEO & Founder: Echovme
(Personal Branding)

Yogesh
Deepak Kanakaraju

CEO & Co-founder: PixelTrack
(Blogging Expert)

Yogesh
Seema Gupta

Digital Marketing Trainer: IIMB
Social Media Expert

Yogesh
Sujyothi Prasad

CEO & Founder: My Style Communications
Creative Content Writing

Yogesh
Mayank Swaroop

Analytics Trainer: Digital Academy 360
(WordPress & Analytics Expert)

Yogesh
Usha Ramkumar

SEO Trainer: Digital Academy 360
(SEO & Content Marketing Expert)

Yogesh
Gagan R

ORM & Quora Trainer: Digital Academy 360
(Quora & ORM Expert )

Yogesh
Anish Kokani

Google Ads Trainer: Digital Academy 360
(Social Media Specialist)

Program Curriculum

Understanding the Marketing and its Concept

2 Assignments
1 Project
6 Hours
  • What is Marketing?
  • Importance of Marketing
  • Principles of Management
  • Types of Marketing
  • Marketing Strategy
  • Business Communication & Information Systems
  • Consumer Behaviour
  • Marketing Channels
  • 4Ps of Marketing
  • SWOT Analysis
  • Fundamentals of Strategy
  • Growth Strategy
  • Understanding Marketing Funnels
  • What is Digital Marketing
  • Digital Marketing Possibilities
  • Traditional Mearketing & Its Disadvantages
  • Advantages of digital medium over other media
  • Customer Personal
  • Market Research - Primary & Secondary
  • Advantages of digital medium over other media
  • Digital medium in today's marketing plan
  • What is Search Engines?
  • Types of Search Engines?
  • How Search Engines Work?
  • Top Search Engines in the World?
  • How to Choose the Best Search Engine for any Business?
  • Digital Marketing Terminologies
  • What are leads and conversions?
  • How the Leads and Conversions are Generated?
  • Understanding buyer persons
  • Selecting the right targeted audience
  • What are Keywords
  • Types of Keywords
  • How to choose the best format of keywords
  • Manual keyword research methodology
  • Tools to do keyword research
  • Keyword research competitor analysis
  • Shortlisting the best performing keywords
  • Keyword research reporting
  • What is Content Writing
  • Importance of Content Writing in Digital Marketing
  • How to understand the customer requirement
  • How to Write Content for Website, Blog and Articles
  • What is Ad Copy?
  • Types of Ad Copy
  • How to Write Attractive Ad Copy
  • Ad Copy A/B Split Testing
  • What are Creatives?
  • Importance of attractive creatives in Digital Marketing
  • How the Creatives has to be Designed for Digital Marketing?
  • Dimensions & Sizes for Digital Marketing Collaterals
  • Tools for Designing Digital Marketing Creatives
  • Designing of Creatives for Digital Marketing
  • Canva Tool
  • Adobe Photoshop
  • What is website?
  • Types of website?
  • Importance of website
  • What is URL?
  • Parameters of URL
  • What is Domain?
  • How Domain Works?
  • Types of Domain
  • List of domain providers
  • Finding the roots of domain (WHOIS)
  • Introduction to Websites
  • Difference between Website and blogs
  • Importance of Websites
  • Pre-requisites for a website
  • Elements of Website
  • Website Layout Planning
  • Building a wireframe for the Website
  • What is Domain, Sub-Domain, and Hosting
  • What are TLD’s and Domain Extensions
  • Shared Hosting Vs Dedicated Hosting
  • What is Search Engine?
  • History of Search Engine
  • Types of Search Engine
  • How Search Engine Works?
  • What is Crawler?
  • How Crawler Works?
  • What is SERP?
  • Introduction To SEO
  • Ranking Statistics
  • What is Title
  • Importance of Social Media
  • Social Media for Personal Branding
  • Choosing Right Social Media Platform for your Personal Branding
  • Social Media for Business
  • Choosing Right Social Media Platform for your Business
  • Different Social Media Channels & Benefits
  • Difference between Profile and Page
  • Page Creation for Personal Branding
  • Page Creation for Business
  • Facebook Page Optimisation
  • Planning & Designing Creatives for Facebook Page
  • Hacks to increase likes for Facebook Page
  • Content Statergy for Facebook Page Engagement
  • Creation of Social media calendar
  • Facebook Insights for Analysis
  • Automation of Facebook messenger to increase responsiveness
  • How to grow on Instagram
  • Different types of Accounts
  • Instagram Business account
  • Power of Hastags
  • Optimisation for Personal Branding
  • Optimisation for Business Branding
  • Benefits of IGTV
  • Hacks to increase Instagram Followers
  • Hacks to increase engagement
  • Using Instagram stories effectively
  • Creating effective LinkedIn Profile
  • Linked In Profile optimisation
  • Do's and Dont's on LinkedIn
  • How to Increase relevant connections
  • Content Planning for LinkedIn to increase Engagements
  • Profile Optimisation get better job oppurtunities
  • Linked Optimisation for Personal Branding
  • Creating and Optimizing LI company page
  • Content Statergy for LinkedIn Page Engagement
  • Budgeting and choosing the right bidding statergies
  • Creating Brand on Twitter
  • Dashboard overview
  • Hashtags marketing
  • Statergies to create an engaging tweet
  • Twitter ads campaign creation
  • Twitter marketing and its components
  • Twitter analytics
  • Planning Social Media Calendar for all platform
  • Analysing different case studies to optimise cost
  • Increasing ROI by implementing best practises
  • Competitor analysis to cut the learning curve
  • About Search Engine Marketing
  • Why SEM? Benefits
  • How SEM Works? Auction Process
  • What kind of industries can use SEM?
  • Why choose SEM over other DM Channels
  • Where Goods Ads are shown? (Types of network)
  • Understand the Google Ads Policy
  • Requirements to set up an Account
  • Creation Of Google Ads Account
  • Billing Settings
  • How to improve the campaigns performance after looking into the reports
  • Some factors to be looked into:
  • Budget and bid changes/ adjustments
  • a look into the keyowrd and the match types implied
  • Test with ad copies/ Ad formats
  • Targeting options: include/exclude (device, location, keywords, interest, demographics ,etc) look into search terms and Auction Insights reports
  • Case studies
  • Template/ scenarions on how to create a Google Ads propsal based on the Client's requirements
  • Points to consider : Goal, Budget,Bid, Campaign type, Period of the Campaign
  • How to Create Effective Search Ads by doing competiotor analysis
  • Introduction to Web Analytics
  • Importance of Web Analytics
  • Google Analytics Dashboard setup
  • Embedding tracking code on a website
  • Difference between Account, Property, and views
  • Defining KPI’s
  • Measuring KPI’s
  • Real-time data tracking
  • Understanding Consumer Behaviour through Audience insights
  • Customer Lifetime Value Metric Report
  • Intro to Youtube Marketing
  • Importance of Youtube
  • Importance of Video Optimization on Youtube
  • Importance of Video Marketing
  • How to monetize through Youtube?
  • How to create and Set up a Youtube channel
  • Channel Customization & Settings
  • Youtube Channels
  • Youtube Community
  • Youtube Stories
  • Understanding Email Marketing
  • Creating a Contact Management and Segmentation Strategy
  • Sending the Right Email
  • Creating a High-Performing Email
  • Understanding Email Deliverability
  • Outlining the Design of Your Marketing Emails
  • Analyzing Your Marketing Emails
  • Testing Your Marketing Emails
  • Developing Relationships With Lead Nurturing
  • Introduction to eCommerce Marketing
  • Platforms to develop eCommerce Site
  • 7 steps to start an eCommerce site.
  • Introduction to Shopify
  • Setting up a Shopify account
  • Adding products to Shopify & create categories
  • Setting up themes to the Shopify account
  • Shopify Payment Gateway Integration
  • eCommerce best practices
  • Introduction to WooCommerce
  • Website types & terminologies
  • The Art of Pitching
  • Product Positioning
  • Pricing Models
  • Negotiation techniques
  • Structuring Sales proposals
  • Customer Service Concepts
  • Managing Customer
  • Automate Routine Tasks
  • What is Affiliate marketing
  • Benefits of Affiliate Marketing
  • Key Terms of Affiliate Marketing
  • Affiliate Marketing Process
  • Become a Merchant
  • Become a Publisher
  • Comissiona & Costing Techniques
  • Sekecting Product
  • Choosing a Platform
  • Marketing Product
  • Introduction to Blogging
  • Choosing blogging platform
  • Wordpress.com as a blogging platform - its pros and cons
  • Setting up Wordpress.com account and buying of domain
  • Creation of Wordpress Post
  • 5 Step plan to succeed in blogging
  • Role of analytics in blogging
  • Wordpress.com analytics
  • Self hosted WordPress Blog on your domain
  • Benefits of self hosted WordPress blog
  • Blog monetization
  • Explaining Google Adsense
  • Setting up Google Adsense account and integration with the website
  • Best practices for maximum returns
  • Introduction to Influencer Marketing
  • Case Study
  • Best Practices
  • Business benefit from influencers
  • Best platforms for starting influencer marketing
  • What is SMS
  • History of SMS (RCS & SMS)
  • SMS Vs Email
  • Get Permission
  • GDPR for SMS
  • Getting A Commercial SMS Platform
  • Types of Commercial SMS
  • Building Interactive Content
  • Keywords & Shortcodes
  • Call-To-Action
  • Introduction to marketing automation
  • Problems statement
  • Benefits of marketing automation
  • Marketing automation platform
  • Core feature
  • Lead Capture & Nurturing Automation
  • Sales Acceleration Concept
  • Marketing Analytics
  • Setup for Marketing Automation
  • Website & Landing Paget Automation
  • Importance of content marketing
  • Types of Funnel
  • Goals and Metrics
  • Content Calendar
  • Customer Persona
  • Developing Content
  • Blog & Marketing Blog Content
  • Writing Powerful headlines, Post, Callto Action
  • Landing Page, Sqeez Page & Lead Magnets
  • Forms of Content
  • What is ORM
  • Importance of ORM
  • Case Study of ORM
  • Scenario Practice
  • Responding to Customer Feedback
  • Resolving a Review
  • Conflict Solving
  • Review Removing Technique
  • Competitor Monitoring
  • Social Monitoring
  • Introduction to Marketing Funnel and its Importance
  • Core Elements of Marketing
  • Strategy vs. Tactics
  • Front-end vs. Back-end Marketing
  • Core Elements of a Funnel
  • All About Growth Formula
  • Understanding Product Market Fit
  • What is Lead Magnets
  • Optimize the Tripwire Offer
  • Understanding & Implementing Exit Offers
  • Quora Profile Setup & Optimization
  • Quora Research
  • Question and Answer Formation
  • Identifying Core Topics
  • Increase Followers
  • Content and Marketing Strategy
  • Quora Blogging
  • Quora Advertising
  • Structuring Answers
  • Promotion of QnA
  • Understanding App Store Optimization (ASO)
  • ASO Process
  • iOS Vs Google Play Store Optimization
  • AOS Terms & Variables
  • On Page ASO Factors
  • Off Page ASO Factors
  • Conversion Factors
  • Analyzing Performance
  • App Icon
  • Screenshot Optimization
  • The concept of programmatic advertising
  • What is programmatic advertising? Benefits & key terms
  • The programmatic advertising ecosystem
  • Methods of buying media
  • Header bidding principle
  • Strategies of buying media
  • Data and targeting
  • Advertising pricing models
  • Publishers and advertising formats
  • Creativity and strategy
  • Linking to your podcast
  • Embedding your podcast
  • Podcast websites
  • Sharing your podcast
  • Social media planning
  • Email newsletters
  • Becoming a podcast ambassador
  • Creating a podcast press kit
  • Where to send a podcast press kit
  • Community engagement
  • Introduction to Facebook messenger bots
  • A more in-depth look to Facebook Bot
  • How can Facebook Messenger Bots Grow Your Audience?
  • How to Qualify Facebook Messenger Traffic
  • The Classic Sales Funnel – Case Study
  • Dos and Don’ts of Marketing Through a Facebook Messenger Chat Bot
  • Latest Method to Create Your Own Facebook Messenger Bot
  • How to Drive More People to Your Facebook Messenger Chat Bot
  • The 10 main reasons why you should use Facebook Messenger bot marketing
  • Conclusion and next steps
  • What is a Chatbot?
  • How Big is the Chatbot Opportunity?
  • Why Do People Use Chatbots?
  • Why Do Businesses Use Chatbots?
  • Advantages and Disadvantages of Chatbots
  • How Do Chatbots Work?
  • How to Create a Chatbot
  • Steps to Building a Chatbot
  • How Much Do Chatbots Cost?
  • Should You Use Chatbots?
Load more

Specialization Modules

  • Search Engine Optimisation Specilaist
  • Google Ads / PPC Specialist
  • Social Media Marketing & Content Marketing
  • Social Media Marketing & Content Writing

Live Projects & Case Studies

Digital Academy 360
Project Domains and Industries
Project Domains and Industries Casestudy

You will be working Digital Marketing Projects on real estate, health, education, corporate companies, e-commerce and advertising agency projects.

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Digital Academy 360
WordPress Website Development
Wordpress Case Study & Project

One dedicated WordPress expert will help you to develop your own website using WordPress. Showcase your projects, certifications and experience as a portfolio.

SEO Projects
Student Will Work on Agency Projects
SEO Project & Case Studies

Our SEO expert will train on live projects. In the first project, you will be implementing SEO strategies on your website and then 2 agency SEO projects.

Digital Academy 360
Social Media Optimisation Projects
SMO Projects & Case Studies

Create and optimize social media business pages. Create a social media calendar and engaging content. Generate Likes, followers, traffic and leads organically.

Digital Academy 360
Social Media Marketing Projects
SMM Projects & Case Study

Work on paid campaigns on all social media platforms. Learn campaign optimization and generate leads through paid marketing activities.

Digital Academy 360
Google Advertisement & PPC Projects
Google Ads Project & Case Study

Understand Google ads interface to advance level and run campaigns on Google search ads, dynamic, banner ads and on YouTube like a pro.

Digital Academy 360
Content Writing for DM
Content Writing Project & Case Study

Work on writing content for multiple industries. Be a pro in writing blogs, website content, articles and ad copies. Work on five-plus domains.

Digital Academy 360
Create Promotional Videos
Promotional Video Projects & Case Study

Create 6 seconds, 15 seconds and 30 seconds video ads for Digital Marketing Campaigns. Work on three Plus Video Designing Projects.

Digital Academy 360
Strategy & Planning
DM Strategy & Planning Projects

Create a Digital Marketing Plan and strategies for marketing budget starting from 50,000 to 1,00,00,000. Work on multiple industries

Real Estate
Project Domains and Industries

You will be working on real estate, health, education, corporate companies, e-commerce and advertising agency projects.

Real Estate
WordPress Website Development

One dedicated WordPress expert will help you to develop your own website using WordPress. Showcase your projects, certifications and experience as a portfolio.

Real Estate
Search Engine Optimisation Projects

Our SEO expert will train on live projects. In the first project, you will be implementing SEO strategies on your website and then 2 agency SEO projects.

Real Estate
Social Media Optimisation Projects

Create and optimize social media business pages. Create a social media calendar and engaging content. Generate Likes, followers, traffic and leads organically.

Real Estate
Social Media Marketing Projects

Work on paid campaigns on all social media platforms. Learn campaign optimization and generate leads through paid marketing activities

Real Estate
Google Ads Projects

Understand Google ads interface to advance level and run campaigns on Google search ads, dynamic, banner ads and on YouTube like a pro.

Real Estate
Content Writing for Digital Marketing

Work on writing content for multiple industries. Be a pro in writing blogs, website content, articles and ad copies. Work on five-plus domains.

Real Estate
Create Promotional Videos

Create 6 seconds, 15 seconds and 30 seconds video ads for Digital Marketing Campaigns. Work on three Plus Video Designing Projects.

Real Estate
Strategy & Planning

Create a Digital Marketing Plan and strategies for marketing budget starting from 50,000 to 1,00,00,000. Work on multiple industries

Tools Covered

Woorank

SEM Rush

HubSpot

Similar Web

Moz

Hootsuite

Buzzsumo

Unmetric

Adobe

40+
Tools

Woorank

SEM Rush

HubSpot

Similar Web

Moz

Hootsuite

Buzzsumo

Unmetric

Adobe

40+
Tools

27 Certifications in our PGP Program

Jainx

JAIN (Deemed to be University) Certification

DA360

Digital Academy 360
Certification

Analytics

Analytics Course
Certification

Bing Ads Certificate

Bing Ads
Certificate

Amazon

ClickMinded SEO Specialist
Certificate

Content Marketing

Content Marketing University
Certification

Distilled U

Distilled U
Certification

Facebook Blueprint

Facebook Blueprint
Certification

Amazon

Google Adwords
Certification

Google My Business

Google My Business Course
Certification

Google Tag Manager

Google Tag Manager
Certification

Hubspot

Hubspot Inbound Marketing
Certificate

Hubspot Email Marketing

Hubspot Email Marketing
Certification

Hubspot Social Media

Hubspot Social Media
Certification

Leadpages Conversion Marketing Certification

Leadpages Conversion Marketing Certification

Linkedin

Linkedin
Certification

Optimizely Certification

Optimizely
Certification

Rankwatch

Rankwatch
Certification

Twitter Flight School Certification

Twitter Flight School
Certification

Youtube Certification

Youtube
Certification

Career Support

  • Resume Building
  • Portfolio Building
  • Interview Q&A
  • MS Office Training
  • Personality Development
  • Soft Skill Training
  • Mock Interviews
  • Career Counselling
  • 1 on 1 Mentorship
  • Job Portal
  • Job Notifications Till Placement
  • Dedicated Placement Officer

Our Students Works In

Our Students Works In

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Frequently Asked Questions

The Post Graduate Program in Digital Marketing Strategy and Planning is an 11-month course offered Online and Classroom with live online sessions via the Learning Management System

Faculty are Digital Marketing Experts with minimum 5+ Years of experience and industry experts from top MNC’s

Students will receive the Post Graduate Program certificate from Digital Academy 360 and Jain (Deemed to be University). 27 Certifications from Google, Facebook, LinkedIn and more…

After every major topic, we will be conducting test and the score will be maintained throughout the course. There will be practical and theory tests.

One dedicated placement officer will be provided and he will be one point of contact until you get placed. Our officer will help you in choosing the right job and companies.

Live sessions will be conducted from Monday-Friday from 10:00 AM to 1: 00 PM.

All the project submission is mandatory and you can retake the project and submit in the upcoming session.

This is completely Online program with Live interactive sessions.

The duration of the program is 8 months.

All the students will be getting access to live recording sessions. For any doubts or clarifications, a dedicated mentor will be assigned for every learner.

Our program includes 30+ live projects and case studies. You will be working on various domains like education, real estate, health, corporate agencies and much more…

A dedicated mentor will be provided to solve all your live project related queries and help you to run live paid campaigns on google, Facebook and Instagram.

Yes, the student will access to content via LMS

Kindly note that there is no refund policy for this course once the payment is done. Refund policy will be applicable only to placement concerned issues. Read refund policy on placement in the fees section.

Course fee is 1, 25,000/- INR + GST for Online Training and 2,00,000/- INR + GST for classroom training.

Yes, Students can pay the fees in 4 Instalments: 50,000+30,000+30,000+15,000

You can speak to our career consultant and they will guide on how to enroll for a program.

Good communication skills and who is passionate about a career in Digital Marketing can enroll in this program. We encourage learners from diverse backgrounds. No prior experience is required, as we teach from scratch. Learn from basics to advanced level.

We are confident about our curriculum and instructors, our program is designed and developed according to industry requirements. If students are giving their best and scoring above 80% pass percentage. Then students will be eligible for placements. If students are not getting placed in 60 days after the course completion then the complete fees will be refunded.

Students should score 80% in the final exam and undergo placements training program with all the modules.

Our students get placed start-ups, advertising agencies, MNC’s and other industries.

Salary package completely depends upon students' performance. Our Salary Package starts from 3 Lakhs to 8 Lakhs per annum.

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Course By : Digital Academy 360