Search Engine Optimization (SEO) is a key component in the success of any website. The ultimate aim of having an online presence is so that relevant customers find our business. Keywords are the means through which search engines identify and match relevant websites and content with a user’s search queries.
You might now ask “How can this be done”?
Are there any rules we need to follow when inserting keywords into our website content?
We have got you covered. In this article, we will cover the 15 important places to insert keywords in a website.
How to do Keyword Insertion
Keywords broadly can be defined as the “search terms” or “search phrases” that users enter into the search bar of a search engine like Google. Insertion of keywords is a must for any site as SEO professionals would suggest.
But placing the keywords organically in the content requires skill. As SEO professionals, we understand that keywords would require to target the audience who type in the queries in search engines – the relevancy of the website is dependent on the keywords.
When websites resort to spammy tactics, they are either banned or penalized. Here the challenge arises as to how to add keywords to your website for Google search optimally. Without getting into unethical practices, how to give users a satisfactory search.
Heavy usage of keywords is not appreciated
If keywords are used repeatedly in every other sentence, also called “keyword stuffing,” search engines will not fall for your trick. Only relevant content will achieve the rankings; overuse of keywords will not be helpful to push you up in the SERP listings.
There are several ways that you could make this happen. There are certain important places on a website that you can and must place your keywords to make it easy for both search engines and users to find our content. The keywords when well placed do their work perfectly and give you the right reaction when it comes to search queries.
1. Title Tag
The title tag is one of the most important places to include keywords. This is the first area that search engine crawlers scan. It also appears as the link on the search engine pages. Make sure to include your primary keywords in the title.
Including keywords is also important in the title tags as this is what searchers see on their web browsers when they are searching. It tells them what the content is all about. The title tag has to be personalized on every content page to prevent the content filters from featuring similarity.
2. Meta Description Tag
In the description tag, you have several characters to play with where you can creatively incorporate your keywords to describe what your content is all about. Try and include your keywords at the beginning of the description as far as possible as sometimes search engines do not display the entire description but take it from other parts of your content.
3. Meta Keyword Tag
This was considered one of the key places to include keywords previously. But search engines have stopped giving this much importance as people resorted to stuffing this with too many keywords as a means to push ranking. The debate still continues whether to include keywords in this tag or not. However, you can still try and include relevant keywords in this tag.
The use of keywords in the URL enables the search engines and users to know what to find on that page. The keywords have to be concise and relevant when they are being attached to the URL. The use of descriptive terminology, along with the directory files and folders, follow the keywords in the URL. So don’t miss to include your keyword here.
Headings not only increase readability but also are places you can include keywords to lay stress on the content below or the body text. Headings serve to divide the content and give it a structure. At the same time, it offers a chance to incorporate important keywords like the long-tail ones.
Subheadings also serve the same purpose of organizing the content and giving users a clear path to follow. Use these places strategically to include relevant and related keywords to help both search engine bots and users access the content
7. Body Text
It is but natural to have keywords in the body text. If you are targeting your audience in the right manner, the keywords have to be placed organically into the text and not forced into the text body to get more searches. Sticking in two or three keywords would be right for each page. If you happen to fit in more, embed it in naturally into the text, perhaps figure out how to add keywords to Google sites. The keywords have to fit into the context of usage. It will decide the relevance and quality of the content on the site.
8. Internal Link Anchor Text
The link text is another place you could place your keywords. Search engines determine the strength of a link by the keywords used in it. The usage of categorical keywords can help understand the relevance of the link. It is all about associating the content with the relevant keywords.
9. External Link
When you have links to relevant sites or pages going out from your website, you can use these to include your keywords. Search engines use this to understand the relevancy and play a role in pushing your site up if they are linking to pages or sites with high DA.
The images on the site play a vital role in creating a curiosity among the audience, as a “picture speaks a thousand words.“ You will find that you would be able to convey more using an image, as there are a lot of people who base their search on images. Relevant images that relate to the text that is put on the page would be ideal for getting the right amount of interest. Label the image relevantly and use keywords in the alt-tag to help in image SEO.
Breadcrumbs are a common navigation tool found on websites. Breadcrumbs help visitors identify where they are on the site. So include relevant keywords for the pages they are on so that it can satisfy both visitors and search engines. As an SEO professional, you would know the importance of keywords in the website and trying to fit your keywords as cleverly as possible would do your site great service.
12. Embedded Content
We all use embedded content on our websites. Images, videos, and more. Name them using relevant keywords to not only make your content engaging for readers but also help search engines but of course avoid the overuse of keywords.
13. Footer Links
Footer is also a place where keywords can be placed. They contain navigation links and links to internal pages. Use your keywords and help push your SEO.
To give more clarity about an image, captions are usually used. You can place relevant keywords in the caption for a better understanding of the image and the text following the image to make the content interesting for readers and also help SEO.
15. Banner Content or Cover Photo
Every website usually has a banner image and you can use your important keywords here to attract the attention of visitors to instantly convey what your website is about. Kept it short and concise and get your message across.
SEO is an important way of pushing up the visibility in the eyes of the search engines. SEO research teams have delved more on how to effectively place the keyword in a manner that works for the website. They have quantitatively found a percentage to determine the success ratio of placing a keyword at certain points on the content page.
Search engines only look for optimized keyword pages and rank them higher. If you follow this guide on “15 Important Places to Insert Your Keywords in Website,” I am sure you can get your website ranking on the first page of Google in no time.