Why should you be advertising on Facebook?

Why should you be advertising on Facebook

While most of the social media platforms now have their own fully integrated advertising system, Facebook still reigns in terms of features, insights, and audience. As a business, this means Facebook is the ideal place to start. Here are the top 5 benefits of why businesses should use Facebook for advertisements. It is one of […]

12 Step Keyword Research Process That You Need To Optimize Your SEO

The 12 Step Keyword Research Process That You Need To Optimize Your SEO

Go through the step-by-step procedure to do successful keyword research. Step 1: Topics, Targeted Audience & Goals Make a list of important and relevant topics you want to target Choose Your Niche Market List Your Targeted Audience Define your Goals Step 2: What are the different Keywords in SEO? Long-Tail Keywords Short Tail Keywords Product […]

10 Must Have Facebook Page Optimization Hacks To Increase Organic Reach 2021

SEO for your Facebook Page - A Guide

All of you must be familiar with Facebook. As a business, you might have realized the potential of Facebook and created a business page as well. But is your Facebook page optimized for SEO? Now, you might point out that SEO is for websites. You are correct, SEO is normally associated by many as a […]

How to Rank in a Google Image Search?

How to Rank in a Google Image Search

Optimizing your content for the search engines doesn’t just mean creating original text and adding the keywords. An underrated part of this process is to improve image ranking. Just like choosing a creative title for your content makes it more intriguing and click-worthy, learning how to optimize for image search can have the same effect. […]

How Best to Optimize Your Instagram Account and Posts?

How Best to Optimize Your Instagram Account and Posts

Before Instagram, people posted on Facebook about their personal happenings, so that friends and family could engage with them. Instagram is not far behind in being one of the popular social media platforms, especially with the younger demographic. Currently, Instagram has 1 billion active monthly users. It has grown from its humble beginnings as a […]

Are Facebook Ads Efficient and Cost-Effective?

Are Facebook Ads Efficient and Cost-Effective

Social Media Marketing in 2020 is one of the pillars of Digital Marketing. No business today can ignore the vital role social media plays in its marketing strategy. Among all the social media platforms, Facebook has been one of the preferred platforms for businesses in the past to market their products and services. But time […]

20 Common SEO Mistakes That You Should Avoid in 2021

Common SEO Mistakes That You Should Avoid

Do you know that SEO mistakes can cost your business in big-time? There isn’t a need to go into panic mode; awareness is the key to avoid making a mistake. Getting the audience to your site and enjoying conversions will not be sufficient.  You will have to keep up with the changing search engine algorithms.  […]

10 Ways You Can Use Instagram Stories To Promote Your Business

10 Ways You Can Use Instagram Stories To Promote Your Business

Today’s businesses have recognised the importance of having an online presence. Both big and small businesses have embraced digital channels, but the fact still remains that when people think of online presence, they associate it mostly with having a website. Often, other channels like social media are neglected, or even if they have a presence […]

15 Key Places to Insert Keywords

15 Key Places to Insert Keywords

Search Engine Optimization (SEO) is a key component in the success of any website. The ultimate aim of having an online presence is so that relevant customers find our business. Keywords are the means through which search engines identify and match relevant websites and content with a user’s search queries. You might now ask “How […]

10 Influencers to follow on Twitter in 2020

10 Influencers to follow on Twitter in 2020

The number of twitter users has been growing each year. Users always get confused about whom to follow on twitter. As per trends in 2020, this is the list of ‘Top 10 Twitter influencer to follow in 2020’ 1) Elon Musk (31.7M followers) As the CEO of Tesla, Elon Musk is very active on twitter. […]