Digital Marketing Programs & Skills To Master
Advanced Digital Marketing & Growth Hacking Program
6 Courses in 1 Program
5 Case studies
17 Tools & 5 Live Projects
PG Program in Digital Marketing and Analytics
15 Courses in 1 program
25 Case studies
40 Tools & 15 Live Projects
Mastery (Coming soon)
UI/UX Programs & Skills To Master
Advanced Certification in UI/UX & Design Thinking
6 Courses in 1 program
3+ Case Studies
7 Tools & 8 Live Projects
PG Program in UI/UX & Design Thinking
9 Courses in 1 program
10 Case Studies
12 Tool & 15 Live Projects
Data Science Programs & Skills To Master
Advance Data Science
with AI & Machine Learning
2 Course in 1 program
11 Tool & 2 Live Projects
PG in Full Stack Development with Java
20 courses | Duration: 7 Months
19 Tools & 10 Live Projects
PG in Data Science & Data Analytics
9 courses | Duration: 6 Months
Case Studies: 20
AUGUST 13, 2022
When you think of becoming a UI/UX designer, empathy is hardly a skill you think of adding to the list of
prerequisites. However, empathy has been creating a buzz in almost all industries, especially tech. So what
is empathetic design in UX and UI?
Empathy in UX design becomes critical when there are expectations to meet
and users to satisfy. In more ways
than one, empathy can be considered an essential skill in UI/UX design as much as brilliant design skills.
Empathy is the ability to put yourself in someone else's shoes. It is often confused with sympathy, which
involves showing concern or compassion for others. Designers need to have the ability to understand what a
user needs and wants. Whatever the designer chooses to create should come from a place of creativity and
self-expression that allows the user to accomplish what they need and solve any problem. Empathy can also
let designers look at different perspectives when approaching a design project.
In everyday life, empathy is usually what rouses people to action. When you see someone struggling with a
task, you try to help them out in some form because you empathise with them. The same goes for design
experts. Designers need to build empathy to come to the right conclusion or choose an appropriate course of
action for a user. There are certain areas where a designer's work will improve with the help of empathy.
Especially when the designer can feel what a user feels while looking at an interface, the designer can ask
themselves whether any part of the layout inspires positive emotion or if the product design is
Without an empathy map in UX, the designs delivered to a user lack the
crucial element of being
user-centric. Lacking this critical element during the design process can be the difference between a
well-received product and a failure.
Thus, empathy in design thinking is nothing to scoff at.
If you are a designer who has not yet learned to incorporate empathy into UX Design, worry not, there is
still time to learn. There are many ways to include empathy in UX design;
can help you better
understand users and design effectively. The most popular technique in empathic design so far is called
An empathy map is one of the simplest ways to have your knowledge about the user's interests, behaviour, and
attitudes in an easy-to-read manner. This visual representation is created after the empathy design research
process. When starting with a new project, creating a UX empathy map can
help you view things from the
user's perspective and approach problems from their point of view before developing solutions.
An empathy map in UX is not only a way to collect and represent information about the
user, but it can
facilitate communication within and outside the team in an understandable manner.
A UX empathy map is divided into four quadrants, each indicating a type of insight from user research with
the user in the middle. The quadrants are titled Says, Thinks, Feels, and Does. By filling in the quadrants
with crucial information you find during the research, you can elevate your design thinking process and
achieve results that land better with users.
Incorporating empathy into your UI/UX Design process allows you to gain insights that cannot be otherwise
obtained. The results obtained using the UX empathy map can be similar to
those you get after conducting
By adding empathy to the set of research methods you utilise, you can better understand how the users
perceive and experience the product you present them with. Understanding how the designed product fits into
and impacts the users' lives and developing empathy for the users is a bidirectional relationship. The more
you know how a product affects them, the more empathy you have for them and vice versa.
Empathy in UX design also makes use of customer service conversations and
feedback. What you learn from the
data generated in customer service conversations can reveal a lot about your product or service in ways that
surveys or usability testing simply cannot.
When you emphasise empathy in UI design, you experience your work from the other end. Getting a view of your
product or service from the customer's end ensures that the design succeeds.
One of the most memorable case studies of seamlessly blending design thinking and
empathy is of the iPod.
Throughout the 1990s, more than enough MP3 players flooded the market, but none made an impact as powerful
as iPod did in 2001. Users of the iPod also purchased a technological solution. They received a desirable
and viable experience for the near future. This product was one of the reasons why Apple gained the upper
hand in the market and held the place for a long time.
As you think of advancing technology, it is natural to wonder, 'Why is empathy important in design
thinking?' Any discussion regarding the future of the tech industry involves mentions of AI, ML, and other
advanced technology that can easily take design to the next level. However, the success of designs of the
future hinges not on technology but on how human it is.
Even with endless tech innovations, none of it can empathise. Understanding the user personally is vital to
find success. You can see this in the empathy map UX designers construct it. You can only future-proof your
products and services if you incorporate empathy, humility, and other human factors.
An empathic approach to UI/UX Design is a way to enhance user experience. Even though
the user experience
is subjective, with time, an empathy map in UX/UI can be slowly
your process to achieve
better results in your design projects.
May 6, 2022
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