Digital Marketing Programs & Skills To Master
Advanced Digital Marketing & Growth Hacking Program
6 Courses in 1 Program
5 Case studies
17 Tools & 5 Live Projects
PG Program in Digital Marketing and Analytics
15 Courses in 1 program
25 Case studies
40 Tools & 15 Live Projects
Mastery (Coming soon)
UI/UX Programs & Skills To Master
Advanced Certification in UI/UX & Design Thinking
6 Courses in 1 program
3+ Case Studies
7 Tools & 8 Live Projects
PG Program in UI/UX & Design Thinking
9 Courses in 1 program
10 Case Studies
12 Tool & 15 Live Projects
Data Science Programs & Skills To Master
Advance Data Science
with AI & Machine Learning
2 Course in 1 program
11 Tool & 2 Live Projects
PG in Full Stack Development with Java
20 courses | Duration: 7 Months
19 Tools & 10 Live Projects
PG in Data Science & Data Analytics
9 courses | Duration: 6 Months
Case Studies: 20
AUGUST 13, 2022
When Maybelline wanted to bring awareness to their new product, Falsies Push Up Drama mascara, they turned
Instagram to promote the beauty product. They collaborated with beauty accounts on Instagram, run by regular
people with huge followings. In a short time, these influencers promoted Maybelline's product and increased
the beauty brand's media value and in-store engagement. This type of social media marketing is called
influencer marketing , which is all the rage now.
Consumption and marketing trends evolve, but one trend that will remain constant forever is consumers'
dependence on each other to make purchasing decisions. As social media continues to escalate, brands are
reaching out to social media influencers to market their products. Influencer promotion is a two-way road;
helps influencers expand their followers and companies increase their engagement and sales.
One often assumes celebrities and influencers are the same. However, unlike celebrities, anyone with a
considerable social media following can be an influencer. While celebrities are usually artists or sports
players, influencers range from fashion bloggers to famous wildlife photographers. Influencers are regular
people with a solid reputation, reach, and online presence. They form a personal connection with their
audience, conversing with them and answering their questions.
Subsequently, their followers view them as experts in their specific niches and adopt a lifestyle similar to
theirs, including testing and purchasing products they promote or use on their accounts.
Influencer marketing is a rising marketing trend in the digital age,
expected to amass $7.14 billion by 2024,
compared to $4.99 billion in 2022. Consumer patterns influence brand strategies, and the consumption
has significantly transformed with the increase in social media use. According to reports, social media
worldwide will reach six billion by 2027. As social media takes over every aspect of one's digital life,
content creators have found new ways to build an audience and create a solid online presence.
Modern-day influencer tactics have replaced conventional strategies that rely on in-person promotion.
the new marketing methods involve creating TikToks, Instagram reels, YouTube vlogs, starting blogs, and live
streaming. Social media influencer marketing believes in putting a
spin on product promotion.
Research shows that over 45% of internet users purchase items based on influencers' suggestions. Therefore,
brands partner with micro- and macro-influencers to boost brand engagement, increase awareness, and broaden
their audience base. Social media influencers are professionals at working social media platforms and
garnering huge followers, allowing companies to diversify their reach from small and medium-sized
to established organisations.
Influencer promotion tactics are excellent ways for businesses to gain an edge over their competitors. It
helps them improve their marketing techniques, achieve goals and set new ones, increase performance, enhance
productivity, and attain their objections effectively and cost-efficiently. Furthermore, it allows them to
expand their consumer base while maintaining their current audience.
Modern marketers use influencers to boost their services to increase brand awareness.
awareness sets it apart; brand awareness is a firm's unique label and mark. Influencers market products and
tell their followers about the brand's history, vision, origin, and values, building a personal connection
between the company they promote and their followers. Learning about a brand's story pushes consumers to
out to the company, boosting its brand image.
Churning fresh and innovative content is challenging, especially in a fiercely
However, when you cannot produce engaging content, you can always count on social media influencers to give
you a leg-up. Influencer marketing trends are fresh and unique.
Since influencers rely on audience interaction to maintain their online presence,
producing new and exciting
content is second nature. Connecting with social content creators helps you re-evaluate your marketing
strategy. Working with creators who share your vision enables you to create unique, resonating, creative,
Financial management is integral to running a successful business. You want to create
the best content but within the allocated budget. Instead of onboarding multiple people on your team, such
writers and graphic designers, influencers offer you everything you require—a platform, content, and
Once you have found the answer to "What is influencer marketing?" and
understood how it is vital for your
business, the next step is implementing it into your marketing tactics. The two most effective ways of
integrating influencer strategies into your business plans are:
Social media influencers might give you a platform to promote your services, but the
effort put into
promoting them will include you and the influencer. Influencers know how to reach out to their target
and keep them engaged. Therefore, having an influencer on your team allows you to learn from them and use
their ideas to create content your audience will appreciate and gravitate towards your brand. The key to
creating content together is sharing your goal and vision with the influencer, and in turn, they design
and shareable content that connects with them and your audiences.
A sure-shot way to promote your brand is by asking an influencer to share your
on their social media
accounts. For instance, you could send them a sample of your product that they would tweet on their Twitter
account. Alternatively, they could create an Instagram post thanking you for the freebie. Many influencers
also post reels or short videos trying your product and tag you in them, effectively bringing attention to
your brand and online presence.
More than simply implementing influencer strategies is required; you must also ensure
they are working their
magic. Influencer marketing campaigns are successful when you can check
following factors off your list:
Before featuring your product on an influencer's page, you discuss your goals and
objectives with them.
There are specific goalposts you wish to attain with this collaboration, such as better performance,
driving-in engagement, improving brand awareness, or increasing social media followers. Therefore, if the
content created by the influencer aligns with your vision and helps you achieve your goals, you can
it a resounding success.
Another way to track the marketing campaign's success is by monitoring your brand
engagement metrics. Keep
an eye on the engagement chart of your social media posts, such as the likes, comments, retweets, and the
number of times users have shared them.
It would be best not to view your marketing strategies as restrictive. A crucial way
of measuring your campaign's success is opening the doors for new tactics. For instance, if an influencer
is not working out, you can change gears and try a different method. You can switch your objectives, track
conversions, or contact another content creator for fresher ideas.
While there is no shortage of influencer campaign success stories, the two most
prominent examples are Cuts
Clothing and Audible.
Cuts Clothing, a clothing brand that makes shirts, lowers, and hats, aims to provide
clothes that adapt for
all situations, from working as formal clothes during meetings to being comfortable enough for casual
The brand worked with micro-influencers to expand the creators' audience and increase their clothes'
awareness on social media, especially TikTok. Like Instagram influencer
marketing, TikTok is another rising
platform for companies and content creators.
For its campaign, Cuts worked with TikTok creators and decided to release two
videos centred around
different products, from limited editions to holiday collections. The TikTok influencers began by
Cuts' clothing on a trial basis and, subsequently, moved on to become the brand's ambassadors as the
engagements increased. After the TikTok campaign, Cuts noticed a 10% increase in brand engagement and
generated over $120 CPA.
Audible, Amazon's platform for podcasts and audiobooks, constantly works with
creators on various platforms to feature their products, such as YouTuber Dylan in Trouble, as a part of
their YouTube influencer marketing. Similarly, famous photographer Jesse
Driftwood mentioned using Audible
in an Instagram post. Despite having less than 100,100 followers, his followers displayed constant and
engagement levels with his content and photos. Upon Driftwood's Audible recommendation, over 80% of his
followers switched to the audiobooks and podcasts platform.
If you want to venture into influencer promotion, look no further! Influencer
campaigns take companies to
great heights and help them boost their engagement, image, and awareness. "What
is influencer marketing?" is
an easy question to answer, but getting into it is even easier with the following steps:
Digital marketing has come a long way. Despite having undergone a significant
evolution, it is still
constantly transforming. The internet is a regular part of everyone's life, and digital marketing uses it
promote products and services. Influencer marketing, a recent development in digital marketing, allows
brands to bring awareness to their products by working with established accounts on social media, with a
decent online following and dynamic social presence.
May 6, 2022
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