Executive Program In Digital Marketing & Analytics (6 Months)

4 Specialisation in One Program. Work on 100+ Modules and 20 Projects.
5 Months Internship in Advertising Agency.

Trained

20,000+

Hiring

250+

Rated

4.8 / 5

Executive Program In Digital Marketing & Analytics (6 Months)

4 Specialisation in One Program. Work on 100+ Modules and 20 Projects.
5 Months Internship in Advertising Agency.

Trained

20,000+

Hiring

250+

Rated

4.8 / 5

About Course

About Executive Program In Digital Marketing & Analytics (6 Months)

4 Specialisations in One Program. Learn Digital Marketing, WordPress Website Designing, Digital Banner Designing, Creative Content and Copy Writing. Learn Digital Marketing from basics to advanced level.

Digital Marketing Executive Program is introduced after consulting 100+ digital marketing industry experts. The program curriculum is designed according to the latest industry requirements. In order to meet these high standards, students at Digital Academy 360 will learn digital marketing from Basics to Advance level and fundamentals of the remaining topics will be covered, pertaining to the digital marketing industry.

As per the current industry standards, companies are looking for candidates who are not only good in digital marketing but also have enough knowledge in WordPress Website Designing, Content Writing for Digital Marketing and designing creatives for digital marketing. In order to meet these high standards, students at Digital Academy 360 will learn Digital Marketing from a Basic to Advance level and work on agency based live projects

Program Highlights

Timings:

Weekdays: (Mon-Fri) 7.30AM to 9.00AM 10:30AM to 1PM 6:00PM to 8:00PM

Course Highlight

Modules Covered

100+ Modules in the Executive Program

Program Instructors

10+ Industry Experts from Multiple Domains

Tools

20+ Digital Marketing Paid and Free tools are covered

Agency Live Projects

20 Live Projects and Paid Campaigns

Case Studies

10+ Top Industry Based Case Studies

Certifications

20+Certifications in Executive Program

Weekly Assignments

Work on various domains & projects on a regular basis

University

Get Certified from Jain (Deemed to be University)

Job Notifications

Get notifications through LMS on a monthly basis

Career Support

Personality development & Softskill training

Dedicated Mentor

A dedicated mentor will be assigned to every student

24/7 LMS Access

Learners will get the best management system

Live Project & Case Studies

Agency Live Projects

Website Development

Learn to create and develop a static CMS website using WordPress. Build a website as your resume, freelancer or for your own business. Buy Domiain, Hosting and launch your site.

Agency Live Projects

Work on Live SEO Projects

Learn SEO from basics to advanced level and implement on live projects. Know how to rank a website on top of google search engines. Work on real time SEO Projects.

Agency Live Projects

Run Paid Campaigns

Understand Google Ads in detail the bidding and auctions. Run paid search network campaigns and implement real strategies. Get a glance on clients' campaigns.

Agency Live Projects

Organic Social Marketing

Create social media profiles and business pages. Learn to generate organic likes, traffic and leads to business. Create Social media calendar for 5+ Projects on various domains.

Agency Live Projects

Paid Social Campaigns

Be a social media strategist and planner. Choose the right campaign according to clients' requirements. Create live campaigns on Facebook and Instagram and generate advanced reports.

Agency Live Projects

Strategy & Planning

The most important thing in Digital Marketing is strategy and planning. Learn from agency professionals on how to prepare the best Digital Marketing plan for any business.

Why Learn Online

Course Program

Introduction to Digital Marketing

1 Assignments

Project

2.5 Hours

What is Digital Marketing
Digital Marketing Possibilities
Traditional Mearketing & Its Disadvantages
Advantages of digital medium over other media
Customer Personal
Market Research – Primary & Secondary
Advantages of digital medium over other media
Digital medium in today’s marketing plan

Competitor Analysis and Marketing Research

2 Assignments

1 Project

2.5 Hours

What is Marketing?
Importance of Marketing
Principles of Management
Types of Marketing
Marketing Strategy
Business Communication & Information Systems
Consumer Behaviour
Marketing Channels

How to do Keyword Research like a Pro

2 Assignments

Project

15 Hours

Understanding buyer persons
Selecting the right targeted audience
What are Keywords
Types of Keywords
How to choose the best format of keywords
Manual keyword research methodology
Tools to do keyword research
Keyword research competitor analysis
Shortlisting the best performing keywords
Keyword research reporting

Complete guide on Website Planning & Creation

2 Assignments

Project

10 Hours

Introduction to Websites
Difference between Website and blogs
Importance of Websites
Pre-requisites for a website
Elements of Website
Website Layout Planning
Building a wireframe for the Website
What is Domain, Sub-Domain, and Hosting
What are TLD’s and Domain Extensions
Shared Hosting Vs Dedicated Hosting

Build your own WordPress static website

2 Assignments

Project

25 Hours

Learn how to build a responsive website using wordpress
Learn how to navigate through tools inside wordpress Dashboard
How to find the right theme and plugins for building wordpress website
Understand how to troubleshoot using wordpress tools
Master Elimentor Page Builder
How to customize themes to build websites
How to secure your wordpress website from hackers
How to use Custom Post Types and Advanced Custom Fields in WordPress
Understand the architecture of website
Learn to draw website wireframes
Get the understanding about website functionalities and usability
Colour concept of website
Design elements of website
Spacing & readibility concept
All about domain, hosting & building 1st website

Search Engine Optimization (SEO)

2 Assignments

Project

75 Hours

How to analyse what keywords helps you drive traffic to your website
How to research for best performing keywords and how to use them on your website
Understanding how to effectively rank your website on Google and Bing
How to use Backlinks effectively to boost your ogranic presence
Learn effective ways of increase your website speed
How to improve the average time that users spend on your website
How to make your mobile friendly to leverage traffic coming from Mobile devices
How to analyse and understand how search engines works
MASTER the Google Search Console configuration
Learn how to optimise Google My Business for local Businessess
Learn how to conduct SEO Audit for Websites
How to use the best SEO tools to boost performance
Learn how exactly Onpage & Off Page SEO works and how to leverage to improve performance
How to analyse what keywords your competitors are using

Google Ads

2 Assignments

Project

80 Hours

How to Drive Traffic to your website or Landing page Consistently
Manage your budget and out come of the campaigns through Conversion Tracking
Learn How to Create and Optimize different Google Ads Campaigns
How to convert your existing website visitor by using remarketing effectively
How to encash through the millions of searches that happens on Google every day
How to advertise your product or service using different Google Ads Stratergies
How to Choose the right Bidding Stratergy to gain more by spending less
Step by Step Creation of Search Campaigns with 10/10 Quality Score with maximum ROI
How to choose the right target Audience and optimize campaigns for better ROAS
How to find Hundreds of Keywords which drives conversions
How to write effective Ad copies that drives conversions
Become an expert in choosing the right extensions for your niche
Set up reports and analyse Google Ads performance
Learn How to Create and Optimize different Microsoft Ads Campaigns

Social Media Marketing (SMM)

2 Assignments

Project

20 Hours

Master the Sales Funnel
How to leverage the advance features of various social Media Platforms
How to build Social Media Stratergy
Learn how to prepare your social media calendar and manage schedules
How to create high engaging content on various Social Media Platforms
How to grow your Social media channels with trusted followers
Learn how to advertise on various Social Media Platforms
How to build a brand on Social Media
Understand the stratergies required to grow your presence quickly and Organically
How to effectively use Instagram Reels to increase your engagement
How to use hashtags and tagging to make your posts more discoverable
Master how to convert followers into customers
How to use social media messenger app to increase efficiency
How to monetize through various social media channels
Learn how to leaverage from profiles, pages and groups
How to build audience that converts
How to effectively use remarketing stratergies on Social media platforms
How to use influencer marketing on various social media platforms
Understand the DO’s and Don’ts of Social Media channel to avoid spending time on the stratergies that don’t work

Facebook Marketing

2 Assignments

Project

35 Hours

Difference between Profile and Page
Page Creation for Personal Branding
Page Creation for Business
Facebook Page Optimisation
Planning & Designing Creatives for Facebook Page
Hacks to increase likes for Facebook Page
Content Statergy for Facebook Page Engagement
Creation of Social media calendar
Facebook Insights for Analysis
Automation of Facebook messenger to increase responsiveness

Instagram Marketing

2 Assignments

Project

5 Hours

How to grow on Instagram
Different types of Accounts
Instagram Business account
Power of Hastags
Optimisation for Personal Branding
Optimisation for Business Branding
Benefits of IGTV
Hacks to increase Instagram Followers
Hacks to increase engagement
Using Instagram stories effectively

Linkedin Marketing

2 Assignments

Project

15 Hours

Creating effective LinkedIn Profile
Linked In Profile optimisation
Do’s and Dont’s on LinkedIn
How to Increase relevant connections
Content Planning for LinkedIn to increase Engagements
Profile Optimisation get better job oppurtunities
Linked Optimisation for Personal Branding
Creating and Optimizing LI company page
Content Statergy for LinkedIn Page Engagement
Budgeting and choosing the right bidding statergies

Twitter Marketing

2 Assignments

Project

5 Hours

Creating Brand on Twitter
Dashboard overview
Hashtags marketing
Statergies to create an engaging tweet
Twitter ads campaign creation
Twitter marketing and its components
Twitter analytics

Youtube Marketing

2 Assignments

Project

20 Hours

Intro to Youtube Marketing
Importance of Youtube
Importance of Video Optimization on Youtube
Importance of Video Marketing
How to monetize through Youtube?
How to create and Set up a Youtube channel
Channel Customization & Settings
Youtube Channels
Youtube Community
Youtube Stories

App Store Optimisation

2 Assignments

Project

5 Hours

Learn how to optimise App for better ranking on App Store
Learn how to find the best keywords that will increase your search ranking
How to increase organic downloads of your app
How to increase reviews for your app
Understand the difference between SEO & ASO

Online Reputation Management

2 Assignments

Project

5 Hours

How to manage negative business reviews
Learn how Online Reputation works for business and individuals
Creating and Optimising Positive online content to eliminate negative reviews
How to respond to negative reviews on various platforms
How to create a Brand Management Strategies
How to get positive reviews and testimonials
Recognising potential risks

Content Marketing

2 Assignments

Project

15 Hours

Understand the most effective types of Content that works
How to leverage Content Marketing to increase awareness, traffic and sales
Optimise your website for content marketing to drive traffic
Promote your content to drive more traffic on various platforms
How to create a content marketing calendar to create new content Ideas
Understand your core audience to create effective content
How to leverage Social Media Platforms to promote the content
How to measure the outcomes of your content marketing strategy

Email Marketing

2 Assignments

Project

20 Hours

Create highly optimized and high quality email marketing campaigns
How to Segment and Setup Email List
How to create email sequence to get optimal results
Create email content that gets opened and converts
How to grow your email list
How to retarget using Email Marketing Strategies
How to get more subscribers to your email list
How to use different tools to leverage Email Marketing
Create a Lead Magnet to convert website visitors into subscribers
Best practices and effective Email Marketing Techniques
Create the workflow
Understand the email workflow automation
Automate marketing with email sequencing
Tagging and Lead scoring

Google Analytics & Data Studio

2 Assignments

Project

35 Hours

How to set up Google Analytics for websites
How to track perfomance of various paid and organic activities
Understanding the navigation of Google Analytics tools
Understanding how to analyse different options on Google Analytics
Understand the important reports to be analysed
How to make data driven decisions
Customise Google Analytics Dashboard for different Niches
How to set up and configure Google Data Studion
Linking Google Analytics with various platforms to track performance
How to set up Goals in Google Analytics
How to create Remarketing List using Google Analytics
Create FILTERS to easily create interactive dashboards, graphs and reports

Affiliate Marketing

2 Assignments

Project

15 Hours

Choose profitable niches and products to generate high incorme
Understand the complete Affiliate Marketing Ecosystem
How to choose the right Affiliate sites which is trusted and pays high commission
How to promote your Affiliate products on various platforms to drive conversions
How to optimise your affiliate websites to drive organic traffic
Leverage Keyword research to identify the potential keywords
Identify the target audience and their behaviour to reach them on various platforms
Create affiliate sites, landing pages and email list
Learn how to fine tune your offers and differentiate yourself from the competition
Learn how to promote products without website

Adsense

2 Assignments

Project

9.5 Hours

How to get started with Google Adsense and the best practices to generate revenue with the program
How to get approval for your website or blog
How to drive traffic to your Adsense Website
How to find articles that generates traffic and republish them
How to turn your website/blog into passive income creating source

Content & Copy Writing Mastery

2 Assignments

Project

30 Hours

Master the concept of Content Writing
How to content for the company’s website, blogs, and articles that would help the website to rank better in search engines
How to write Catchy Headlines that drives traffic for blogs, websites and landing pages
How to come up with blog ideas
How to write quality SEO & SMO friendly content
Understanding how to use keyword research tools to generate new ideas for blogs
How to identify the target audience and create customer persona
Learn the art of doing research before you actualy write content
Understanding the readability principles :Use of active voice, keep it optimized and simple, Be direct with the readers, stick to a single thought
Create effective marketing plan to promote the content
How to write copy for landing pages, social media ads, marketing funnels, and more
How to persuade your audience to take action through content
How to write Email Copies effectively

Mastery in Adobe PhotoShop, Illustrator & Priemeer Pro

2 Assignments

Project

45 Hours

Intro and understanding of graphic designing
Types of Graphic designing
Principles of design every designer must know
How to create layouts with appropriate size for various platforms
How to navigate Adobe illustrator and photoshop tool
Creating Banner designs for websites and social media ( in photoshop and illustrator)
Creating Vector illustrations ( in photoshop and illustrator)
Basics of image editing and manipulation in photoshop
Typography
How to create GIF in photoshop
Use Adobe Illustrator and photoshop to design your own graphics from scratch
How to create logos ( in photoshop and illustrator)
How to create Icon Styles ( in photoshop and illustrator)
How to Design Infographics in illustrator
Learn Illustrator best practices and keyboard shortcuts ( for photoshop and illustrator)
Learn how to Edit an entire video from beginning to end, using professional and efficient techniques
Learn how to edit videos and make them dynamic
Edit green screen footage and, add backgrounds that look great
Apply visual effects such as stabilizing shaky video, removing grain, and making video more cinematic with overlays
Understand the concept behind Color Grading and how to apply Color Grading in a professional way to create different moods and feelings for your Videos
Create dynamic intros
Learn premier pro best practices and keyboard shortcuts
How to loop background music
How to Create your own effects, quickly and efficiently.
Color Correct your image by adjusting lighting and colors
Do Color Grading using creative retouching techniques