Skill Diploma In

Digital Marketing & Analytics

100% Placement Assistance

Salary Package from 2LPA to 4LPA

4 Courses in 1 Program

Alumini Network Access

4 Months Classroom / Online Program

Master 100+ Modules, 20+ Tools & 15+ Certifications

10+ Digital Marketing Agency Live Projects

Students Trained

30,000+
Students Trained

Hiring Partner

1,000+
Hiring Partners

Rating

4.8/5
Rating

Speak To Learning Advisor

Our Alumnus Work In

byjus
accenture
cognizant
amazon
google
tata
paragon
ktm
yahoo
moshimoshi

Program Highlights

100% Agency Based Training

250+ Hours of Live Class

LMS Access for 2 years

2 Months Mandatory Internship

Doubt Clearing Session

10+ Industry based Case Studies to analyse

Access to Live Workshops

5+ Digital Marketing Templates

Learn From Industry Experts

Campus Recruitment Opportunities

Dedicated Placement Officer

Lifetime Job Notifications

Content Writing Mastery

Creative Designing Mastery

100% Agency Based Training

250+ Hours of Live Class

LMS Access for 2 years

2 Months Mandatory Internship

Doubt Clearing Session

10+ Industry based Case Studies to analyse

Access to Live Workshops

5+ Digital Marketing Templates

Learn From Industry Experts

Campus Recruitment Opportunities

Dedicated Placement Officer

Lifetime Job Notifications

Content Writing Mastery

Creative Designing Mastery

flexible-calendar Flexible Batch Timings

flexible-watch Weekday Batch (Mon - Fri)

09:30AM to 01:30PM

10:30AM to 01:00PM

06:00AM to 08:00PM

flexible-watch Weekend Batch (Sat - Sun)

10:00AM to 01:00PM

Our alumnus

sariga-sivanandan
Vishnu Teja
Adwords Strategist
sariga-sivanandan
Megha Parasar
Digital Marketing Specialist
sariga-sivanandan
Guru Kiram
Social Media Specialist
nikhil-ragesh-valath
Nikhil Ragesh Valath
Associate ORM
shruti-sahu
Shruti Sahu
PPC Trainee
nikhil-ragesh-valath
Nikhil Ragesh Valath
Associate ORM
anushobikha-s
Anushobikha S
Digital Marketing Analyst
namrata-shaw
Namrata Shaw
Digital Marketing Executive
anushobikha-s
Anushobikha S
Digital Marketing Analyst
akshita-m
Akshita M
Senior SEO Executive
sariga-sivanandan
Lavanya
Digital Marketer
sariga-sivanandan
Sariga Sivanandan
Associate ORM

Our Alumnus

sariga-sivanandan
Vishnu Teja
Adwords Strategist
sariga-sivanandan
Megha Parasar
Digital Marketing Specialist
sariga-sivanandan
Guru Kiram
Social Media Specialist
nikhil-ragesh-valath
Nikhil Ragesh Valath
Associate ORM
shruti-sahu
Shruti Sahu
PPC Trainee
nikhil-ragesh-valath
Nikhil Ragesh Valath
Associate ORM
anushobikha-s
Anushobikha S
Digital Marketing Analyst
namrata-shaw
Namrata Shaw
Digital Marketing Executive
anushobikha-s
Anushobikha S
Digital Marketing Analyst
akshita-m
Akshita M
Senior SEO Executive
sariga-sivanandan
Lavanya
Digital Marketer
sariga-sivanandan
Sariga Sivanandan
Associate ORM

Our Course Curriculum

  • What is Digital Marketing
  • Digital Marketing Possibilities
  • Traditional Marketing v/s Digital Marketing
  • Understanding the Buyer Funnel
  • Creating Customer Persona
  • Brand Positioning
  • Understanding Customer Pain Points
  • Leveraging the Untapped Funnels
  • Planning Competitve Strategy
  • Build a functional, responsive website with WordPress
  • How to Install WordPress
  • Understand plugins & themes and how to find/install them
  • How to create page in WordPress
  • Gutenberg Editor: How to Navigate around the WordPress dashboard
  • User Management : Define roles of WordPress user
  • Protect their WordPress website from hackers and spammers
  • Website Maintenance
  • Why keywords are important for website?
  • Essential tools to explore before shortlisting Keywords
  • Cutting-edge SEO tactics that are actually ranking websites.
  • Brand SERP Optimization at Ground Zero
  • Technical SEO – Audit and Fix Your Website for Success
  • Learn to setup, analyze and prepare reports from webmaster
  • SEO Off page: Build Trust to rank on SERP & drive Organic Traffic
  • Learn, implement & adopt quick updating search engine algorithm
  • Follow the laws to rank & learn the facts to safeguard your ranking
  • Global Marketing is driving more business. Learn to bring local customers to website
  • Learn to rank and drive traffic for global brands
  • Millions of products can rank on SERP. Learn the tricks of E-Commerce SEO
  • Website Audit: Audit and optimize to beat the competition
  • How to Drive Traffic to your website or Landing page Consistently
  • Manage your budget and outcome of the campaigns through Conversion Tracking
  • Learn How to Create and Optimize different Google Ads Campaigns
  • How to convert your existing website visitor by using remarketing effectively
  • How to encash through the millions of searches that happen on Google every day
  • How to advertise your product or service using different Google Ads Strategies
  • How to Choose the right Bidding Strategy to gain more by spending less
  • Step-by-Step Creation of Search Campaigns with 10/10 Quality Score with maximum ROI
  • How to choose the right target Audience and optimize campaigns for better ROAS
  • How to find Hundreds of Keywords which drives conversions
  • How to write effective Ad copies that drive conversions
  • Become an expert in choosing the right extensions for your niche
  • Set up reports and analyse Google Ads performance
  • Learn How to create and Optimize different Microsoft Ads Campaigns
  • Difference between Profile and Page
  • Page Creation for Personal Branding
  • Page Creation for Business
  • Facebook Page Optimisation
  • Planning & Designing Creatives for Facebook Page
  • Hacks to increase likes for Facebook Page
  • Content Strategy for Facebook Page Engagement
  • Creation of Social media calendar
  • Facebook Insights for Analysis
  • Automation of Facebook messenger to increase responsiveness
  • How to grow on Instagram
  • Different types of Accounts
  • Instagram Business account
  • Power of Hashtags
  • Optimisation for Personal Branding
  • Optimisation for Business Branding
  • Benefits of IGTV
  • Hacks to increase Instagram Followers
  • Hacks to increase engagement
  • Using Instagram stories effectively
  • Creating effective LinkedIn Profile
  • Linked In Profile optimisation
  • Do’s and Dont’s on LinkedIn
  • How to Increase relevant connections
  • Content Planning for LinkedIn to increase Engagements
  • Profile Optimisation get better job opportunities
  • Linked Optimisation for Personal Branding
  • Creating and Optimizing LI company page
  • Content Strategy for LinkedIn Page Engagement
  • Budgeting and choosing the right bidding strategies
  • Creating Brand on Twitter
  • Dashboard overview
  • Hashtags marketing
  • Strategies to create an engaging tweet
  • Twitter ads campaign creation
  • Twitter marketing and its components
  • Twitter analytics
  • Intro to YouTube Marketing
  • Importance of YouTube
  • Importance of Video Optimization on YouTube
  • Importance of Video Marketing
  • How to monetize through YouTube?
  • How to create and Set up a YouTube channel
  • Channel Customization & Settings
  • YouTube Channels
  • YouTube Community
  • YouTube Stories
  • Learn how to optimise App for better ranking on App Store
  • Learn how to find the best keywords that will increase your search ranking
  • How to increase organic downloads of your app
  • How to increase reviews for your app
  • Understand the difference between SEO & ASO
  • How to manage negative business reviews
  • Learn how Online Reputation works for business and individuals
  • Creating and Optimising Positive online content to eliminate negative reviews
  • How to respond to negative reviews on various platforms
  • How to create a Brand Management Strategies
  • How to get positive reviews and testimonials
  • Recognising potential risks
  • Understand the most effective types of Content that works
  • How to leverage Content Marketing to increase awareness, traffic and sales
  • Optimise your website for content marketing to drive traffic
  • Promote your content to drive more traffic on various platforms
  • How to create a content marketing calendar to create new content Ideas
  • Understand your core audience to create effective content
  • How to leverage Social Media Platforms to promote the content
  • How to measure the outcomes of your content marketing strategy
  • Create highly optimized and high-quality email marketing campaigns
  • How to Segment and Setup Email List
  • How to create an email sequence to get optimal results
  • Create email content that gets opened and converts
  • How to grow your email list
  • How to re-target using Email Marketing Strategies
  • How to get more subscribers to your email list
  • How to use different tools to leverage Email Marketing
  • How to set up Google Analytics for websites
  • How to track performance of various paid and organic activities
  • Understanding the navigation of Google Analytics tools
  • Understanding how to analyse different options on Google Analytics
  • Understand the important reports to be analysed
  • How to make data-driven decisions
  • Customise Google Analytics Dashboard for different Niches
  • How to set up and configure Google Data Studion
  • Choose profitable niches and products to generate high income
  • Understand the complete Affiliate Marketing Ecosystem
  • How to choose the right Affiliate sites which are trusted and pay high commission
  • How to promote your Affiliate products on various platforms to drive conversions
  • How to optimise your affiliate websites to drive organic traffic
  • Leverage Keyword research to identify the potential keywords
  • Identify the target audience and their behaviour to reach them on various platforms
  • Create affiliate sites, landing pages and email list
  • Learn how to fine-tune your offers and differentiate yourself from the competition
  • Learn how to promote products without a website
  • How to get started with Google Adsense and the best practices to generate revenue with the program
  • How to get approval for your website or blog
  • How to drive traffic to your Adsense Website
  • How to find articles that generate traffic and republish them
  • How to turn your website/blog into passive income creating source
  • Master the concept of Content Writing
  • How to content for the company’s website, blogs, and articles that would help the website to rank better in search engines
  • How to Write Catchy Headlines that drives traffic for blogs, websites and landing pages
  • How to come up with blog ideas
  • How to write quality SEO & SMO friendly content
  • Understanding how to use keyword research tools to generate new ideas for blogs
  • How to identify the target audience and create a customer persona
  • Learn the art of doing the research before you actually write content
  • Understanding the readability principles
  • Create an effective marketing plan to promote the content
  • How to write copy for landing pages, social media ads, marketing funnels, and more
  • How to persuade your audience to take action through content
  • How to write Email Copies effectively
  • Principles of design every designer must know
  • How to navigate Adobe illustrator and photoshop tool
  • Creating Banner designs for websites and social media (in photoshop and illustrator)
  • Creating Vector illustrations (in photoshop and illustrator)
  • Basics of image editing and manipulation in photoshop
  • How to create GIF in photoshop
  • Use Adobe Illustrator and photoshop to design your own graphics from scratch
  • How to create logos (in photoshop and illustrator)
  • How to create Icon Styles (in photoshop and illustrator)
  • How to Design Infographics in illustrator
  • Learn Illustrator best practices and keyboard shortcuts (for photoshop and illustrator)
  • Learn how to Edit an entire video from beginning to end, using professional and efficient techniques
  • Learn how to edit videos and make them dynamic
  • Edit green screen footage and add backgrounds that look great
  • Apply visual effects such as stabilizing shaky video, removing grain, and making video more cinematic with overlays
  • How to apply Color Grading professionally to create different moods and feelings for your Videos
  • Learn premier pro best practices and keyboard shortcuts
  • How to loop background music
  • Color Correct your image by adjusting lighting and colours
  • Do Color Grading using creative retouching techniques
  • Quora Profile Setup & Optimization
  • Quora Research
  • Question and Answer Formation
  • Identifying Core Topics
  • Increase Followers
  • Content and Marketing Strategy
  • Quora Blogging
  • Quora Advertising
  • Understanding the readability principles
  • Structuring Answers
  • Promotion of Q&A
  • Introduction to Marketing Funnel and its Importance
  • Core Elements of Marketing
  • Strategy vs. Tactics
  • Front-end vs. Back-end Marketing
  • Core Elements of a Funnel
  • All About Growth Formula
  • Understanding Product Market Fit
  • What is Lead Magnets
  • Optimize the Tripwire Offer
  • Understanding & Implementing Exit Offers

Modules Covered

Live Projects

Tools Training

Case Studies

Certifications

Guest Faculties

TOOLS COVERED

Buffer
MOZ
Gogle Alerts
Photoshop
Hootsuite
Ahrefs
Ubersuggest
Google Keywords Planner
Yoast
Wordpress
Bing Ads
SemRush
Google Analytics
Elementor
Google Ads
Googlr Search Console
MailChimp

LIVE PROJECTS & CASE STUDIES

icon Agency Live Projects

Static Web Development

Get hands-on experience in creating and developing a static CMS website using WordPress. Work with different clients looking for quick wordpress website development.

icon Agency Live Projects

Real-time SEO Strategies

Work on live SEO projects and gain practical expertise on key elements of SEO strategies used during projects like web development, paid campaigns, and social media.

icon Agency Live Projects

The Google Ads Know-how

Get a gist of Google Ads understanding different bidding, auction, and tracking strategies. Execute the strategies to run client’s paid campaigns on the search network.

icon Agency Live Projects

Optimizing Social Media

Organic is the mantra for clients looking for cost-effective marketing strategies. Learn how to create, post and re-post to drive organic traffic through client’s social media.

icon Agency Live Projects

Create Paid Campaigns

Get a chance to work on different paid campaigns for clients, from social media to google ads, strategize and plan real-time on Brandlution’s agency campaign projects.

icon Agency Live Projects

Client Interaction

Work with Brandlution’s clients face-to-face. Learn the maneuvers of handling client requirements and drafting project plans along with industry experts.

icon Agency Live Projects

Business Acumen Insights

With experts at Brandlution, gain insights into business growth and revenue models. Get in-depth knowledge about different business marketing models and functioning.

icon Agency Live Projects

Case Study Analysis

Work on case studies models to investigate and examine a business problem. Assist the experts to find alternative solutions and suggest the most effective resolutions to the clients.

icon Agency Live Projects

Emphasize on Content

Content being a central tenant of digital marketing, expertise in this area is a mandate. Learn how to create a premium content strategy to attract and convert customers.

Course Certifications

Digital Academy 360 Internship Certificate

google-adwords

Course Completion Certificate

Google AdsCertification

Google Ads Certification

Google Analytics Certification

Google Analytics Certification

Microsoft Bing Ads Certification

Microsoft Bing Ads Certification

SEM Rush Certification

SEM Rush Certification

Hubspot Certification

Hubspot Certification

certificate-slider
google-ads-display-certification
google-ads-search-certification
google-ads-apps-certification
google-ads-video-certification
shopping-ads-certification

The Learners Advantage

guidance

01

Networking & Industry Connect

We provide you with the best learning experience, where in you will get to choose from a wide variety of topics and work on industry-focused projects. You will be mentored by our top notch practitioners who will provide personal attention to all your queries and guide you along your journey.

support

02

Community of Learners

Community of Learners that connects you with people who share your interests and values. The platform helps you find like-minded individuals and communities, connect with them, and grow together.

networking

03

Live Projects & Internship

Get access to real-world projects from a wide range of industries and apply the knowledge gained during the course. Work on live projects and gain experience which you can showcase in your resume.

Students Life at digital academy 360

group-discussion

Team Building Activities

Learn to work in groups by solving real-life problems. This helps you improve the way you make decisions, handle conflicts and ultimately, boost your productivity.

Business Simulations

Business Simulations help you to grasp complex topics in a fun-filled way. Moreover, it helps to develop the creative and analytical skills of students through interactive business simulations.

mentoring-sessions
excellent

Idea Workshops

Idea workshops serve as an extra support for problem solving and encourage teams to come up with their own solutions. It allows for creativity, innovation and critical thinking in a fun atmosphere. Unlike own it days, the focus of idea workshops is not on the project but rather on the process of problem-solving itself.

Students Life at digital academy 360

group-discussion

Live Projects From Agency

A platform for students to come up with tech based solutions for real-world problems. A platform for dtudents to come up with tech-based solutions for real world problems. A platform for dtudents to come up with tech-based solutions for real world problems.

mentoring-sessions

Quiz & Certification Contest

A platform for students to come up with tech based solutions for real-world problems. A platform for dtudents to come up with tech-based solutions for real world problems. A platform for dtudents to come up with tech-based solutions for real world problems.

excellent

Topper of the Batch

A platform for students to come up with tech based solutions for real-world problems. A platform for dtudents to come up with tech-based solutions for real world problems. A platform for dtudents to come up with tech-based solutions for real world problems.

Our learners are from 30+ Countries

Our learners are from 30+ Countries

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WHY CHOOSE DIGITAL ACADEMY 360 COURSES

Students Speak

WHY CHOOSE dIGITAL aCADEMY 360 COURSES

Frequently asked questions

The Content Writing Certification Program is a 2.5-month course offered in Classroom and Online with live online sessions via the Learning Management System.

The Faculty for this course is Digital Marketing Experts with a minimum of 5+ years of experience and industry experts from top MNC’s.

You will receive a certificate from Digital Academy 360 and 15+ Certifications from Google, Facebook, LinkedIn and more.

After every major topic, we conduct a test and the score will be maintained throughout the course. There will be practical and theory tests to evaluate the students.

Digital marketing skills are the most desired skills and a prerequisite for anyone wanting to make a significant mark in the marketing domain. This course helps develop salient digital marketing skills, and also prepares the candidate to accelerate his/her career and assume impactful roles across several industries. Digital marketing is also the proven medium for entrepreneurs to attach potential leads and build professional relationships.

The PGP in digital marketing & analytics with AI program is designed by industry experts who emphasize the need for planning, managing, and executing digital marketing activities that include overseeing the performance of integrated multi-channel campaigns.

Individuals looking to make a mark in digital marketing are a perfect fit for this course. However, marketing managers, digital marketing specialists, entrepreneurs, business owners, marketing consultants, and marketing & sales professionals will also benefit immensely from this program that gives them an opportunity to fine-tune existing skills and learn ground-breaking digital marketing concepts.

The PGP in digital marketing & analytics with AI program is a comprehensive program that offers extensive training in tools like Google Analytics, Keyword planner, Google Ads, Hootsuite, Buffer, LinkedIn Ads, Facebook Ads, and many others.

The Digital Marketing - 6 in 1 Program offers your 15 certifications after successfully completing all the modules. Some leading certifications are from Google, SemRush, HubSpot, and our in-house certification from Digital Academy 360.

Our program focuses on hands-on exposure and includes 10+ live projects and case studies. You will be working on various domains like education, real estate, health, corporate agencies and much more.

Yes, you will have access to study material (ppts). This is all available on the LMS even after completion of the course.

Yes, you will attend a test at the end of your course. You must pass with a min 70% score to qualify for placements with Brandlution Agency.

Yes, you can. We offer instalment options, you can get in touch with our career counsellor by filling the enquiry form to know more.

Yes, the basic eligibility to register for this program is you need to be a Graduate or have an equivalent education qualification along with good communication skills and basic computer knowledge.

The PGP in digital marketing & analytics with AI program prepares you for dynamic careers in the digital space, including:

  • Digital marketing leader
  • Digital marketing manager
  • Brand, communications, and marketing manager
  • Product marketing specialist/manager
  • Social media marketing specialist/manager
MNCs, leading educational institutions, healthcare industries, and advertising agencies offer lucrative digital marketing jobs that encourage you to build successful careers.

While the average salary for a digital marketing specialist depends on the individual’s performance and expertise, the package can range anywhere between 4 lacs to over 8 lacs per annum.

This program provides you with a conditional offer letter as soon as you register for the course, ensuring that you have a position with Brandlution Agency even before you finish the course and are placed with us if you qualify. You can also opt-out of this and pursue opportunities with our other placement partners too.

You will require a minimum of 70% score to get eligible to be placed with Brandlution Agency. Yes, your salary will be decided to take into consideration the scores obtained in the evaluation and assessment conducted at the end of the course.

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