12 Step Keyword Research Process That You Need To Optimize Your SEO

The 12 Step Keyword Research Process That You Need To Optimize Your SEO

You may be a beginner – pursuing writing as a hobby or a veteran; an expert on the best content strategies. No matter what, you would be familiar with the importance of SEO and the struggle of figuring out just the right keywords to incorporate into your content.

Here are the steps we recommend for a comprehensive keyword research strategy. We have implemented these keyword research strategies and processes with our clients, which has improved our clients’ business and helped us in driving the right traffic to their website.

Go through the step-by-step procedure to do successful keyword research.

Step 1: Topics, Targeted Audience & Goals

  • Make a list of important and relevant topics you want to target
  • Choose Your Niche Market
  • List Your Targeted Audience
  • Define your Goals

Step 2: What are the different Keywords in SEO?

  • Long-Tail Keywords
  • Short Tail Keywords
  • Product / Shopping Keywords
  • Branded keywords
  • Competitor keywords
  • Geo-targeted / Local keywords
  • Related or LSI keywords

Step 3: Keyword Research Template

  • Create a Keyword Research Template using Excel
  • Create different columns according to your keyword research report

Step 4: Brainstorming / Manual Entry

  • Go through the relevant topics, services and products offered
  • List the important topics, services and products
  • Create a column and list down the keywords

Step 5: Competitor Analysis

  • Use brainstorming keywords in google search
  • Go through the SEO / PPC results
  • Make a list of your competitors
  • Now go through every competitor’s website 
  • Pick Keywords from Competitors website through the meta tags and content
  • Create a new Competitor column in the excel sheet and list down the keywords

Step 6: Google Search Drop-Down

  • Type the Researched Keywords in Google search one by one 
  • Collect all the relevant keywords from the search drop-down
  • Create a new Google Search Drop-Down in the excel sheet and add all the keywords

Step 7: Google Suggested Keywords

  • Type the Researched Keyword in Google search
  • Scroll down the results page and here you will find the suggested keywords.
  • Do not select all the keywords
  • Think and Analyze
  • Choose the right keywords from suggested keywords
  • Create a new suggested keywords column in the excel sheet and list down the keywords

Step 8: Uber Suggest for Keyword Research

  • Uber Suggest is a Free Keyword Research Tools
  • Create a free account and add your keywords list
  • Choose the location you want to target
  • Download the keywords list
  • Pick the right and high traffic keywords
  • Create a new Uber Suggest keywords column in the excel sheet and list down the keywords

Step 9: Google Keyword Planner

  • Google Keyword Planner is a free Tool
  • Create an account and go to keyword planner from the tools tab
  • Here you get two options :
    Option 1: Discover New Keyword Ideas, upload your list of keywords & Download the report
    Option 2: Pick the important keywords from your list and paste them here. Google gives you a bunch of relevant keywords with average monthly searches. Download the report.
  • Choose the location and duration before you download the report

Step 10: Free Keyword Research Tools to Try Out

  • LSI Graph
  • Know Your audience
  • Answer the Public
  • Keyword.io
  • Kwfinder

Step 11: Paid Keyword Research Tools to Try Out

  • Ahref
  • SEM Rush
  • Longtail Pro
  • Moz
  • Alexa Keyword Tool

Step 12: Finalize the Right and Relevant Keywords

  • Filter the keywords according to average monthly searches from largest to smallest in the excel sheet
  • Remove all the irrelevant keywords from the list
  • Pick around 20 high traffic keywords and add them to the last column
  • Add missing keywords from seed keywords list, Google Drop-down, and Suggested keywords to the last column
  • These are your final keywords list
  • Now segregate the keywords according to your website pages. Pick 5 keywords for each page of your website.

The question of how to do keyword research has no specific answer. It all depends on the subject’s knowledge, expertise, and clear understanding of user requirements. This is because it is a continuous and ongoing process and each one uses its own method, which gives them good results.

Thus, use the above tips to evaluate and come up with your appropriate keywords and develop content while monitoring current trends to remain relevant and up to date.

Please share with us what are the tips or strategies that you use for Keyword Research in the comments section below.

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